NYC Pop-Up Guide

Excited to make a splash in the Big Apple? Dive into our guide to ensure your pop-up store, showroom, or event becomes the talk of the town!

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Top Pop-Up Spaces in NYC

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Plan Your NYC Pop-Up Event Step-by-Step

1. Clearly define your goals

Before anything make sure to outline what you aim to achieve with your pop up. Whether its boosting brand awareness testing a product or creating a brand experience, setting clear objectives will guide your planning process.

2. Plan your budget

It's essential to establish your budget. Consider the following expenses:

  • Space rental: Rental costs in NYC vary based on location and size ranging from $3,000 to over $20,000 per month.

  • Permits and licenses: Budget $200 to $1,500 depending on the permits needed.

  • Interior design and setup: Professional design services can cost between $5,000 and $15,000.

  • Marketing and promotion: Allocate around $1,000 to $5,000 for promotional activities.

  • Staffing: Temporary staff wages typically range from $15 to $30, per hour.

3. Select the location 

The location of your pop up is paramount. xNomad provides a range of options for renting pop up shops, showrooms and event spaces throughout New York City. Our platform offers filters for neighborhood, size and budget to help you discover the location for your requirements.

4. Design and Setup

It's essential to ensure that your pop up shop is visually appealing and reflects your brand image. Consider these aspects when planning your design:

  • Interior Design: Hiring a designer can help create an inviting ambiance typically costing between $5,000 to $10,000.

  • Signage and Branding: Setting aside $500 to $2,000 for quality signs and branding materials is recommended.

  • Fixtures and Displays: Budgeting around $1,000 to $3,000 for fixtures is advisable.

  • xNomad offers design services and assistance with store setup to streamline the process.

5. Permits and Regulations

While not all pop-up stores need permits, some will, particularly in New York City, require some sort of legal compliance. Some common permits include:

  • Temporary Retail Permit: Essential, for sales operations: costs usually range from $100 to $200.

  • Sign Permit: If you plan on using signage outside your store acquiring a permit might be necessary: costs typically fall between $50 to $200.

  • If you're planning to host events at your pop up you'll need an event permit, which can cost between $100 and $500. 

Depending on the nature of your business you may also require health permits for food related activities or alcohol licenses if you intend to serve drinks. 

6. Marketing Your Pop-Up

Marketing plays a role in the success of your pop up. Here are some strategies to generate excitement:

  • Social Media Campaigns: Allocate a budget of $500 to $2,000 for targeted ads.

  • Email Marketing: Reach out to your audience through email campaigns with costs ranging from $100 to $500.

  • Influencer Partnerships: Collaborate with influencers typically costing between $500 and $2,000.

xNomad is also available to provide marketing assistance to expand your reach.

7. Operations and Staffing

Efficient operations and friendly staff are essential for delivering a customer experience. Consider the following:

  •  Staff Hiring: Temporary staff costs usually range from $15 to $30 per hour.

  •  Inventory Management: Implement a system for tracking stock levels.

  •  POS Systems: Invest in a POS system, with costs ranging from $500 to $2,000.

xNomad provides support for operations and staffing solutions to assist you in focusing on your customers. 


Ready to Launch Your NYC Pop Up? 

Embarking on your pop-up venture in New York City is an exciting endeavor. Ready to kickstart your pop-up event in NYC? Reach out to us today and let's make it happen!