If you’re coming to Paris for Fashion Week, you’re not just competing with other brands. You’re competing with the calendar.

During PFW, the best pop-up store streets get crowded, showroom-friendly spaces get booked early, and “we’ll decide next week” turns into “everything good is gone.” This guide is built for one thing: helping you choose the right PFW 2026 window and plan the right space format (pop-up vs showroom) to match your goal.

Last updated: 2026-02-17

Official source: FHCM (Fédération de la Haute Couture et de la Mode). (Week ranges are official; show lineups and times may still update per season.)

First: choose your format (this decides your best week)

Option A: Pop-up store (visibility + foot traffic)

Choose this if your goal is:

• customer discovery and sales

• creator content and street buzz

• community events and brand experience

Your success factor: location + timing + staffing. Foot traffic is great, but only if you can handle volume and convert it.

Option B: Showroom (buyers + press + appointments)

Choose this if your goal is:

• buyer meetings, press appointments, stylist pulls

• controlled storytelling for product/collection

• B2B leads and long-term relationships

Your success factor: accessibility + appointment flow + quiet professionalism. During PFW, a smooth calendar beats a “pretty space” that’s hard to reach.

Option C: Hybrid (showroom by day, pop-up by evening/weekend)

Choose this if you want:

• appointments in the daytime

• public moments at peak hours

• press + community without splitting into two spaces

Your success factor: a space that can switch modes without chaos.

Paris Fashion Week 2026 dates (and how to use each window)

Below are the official PFW week ranges. For each one, you’ll see:

• which format it favors (pop-up vs showroom)

• the best activation timing

• what brands typically get out of it

January 2026

Paris Men’s Fashion Week (Fall/Winter 2026–2027)

Jan 20–25, 2026

Best for: Showrooms and appointment-led formats Why this week works: Menswear weeks are more insider-heavy and schedule-driven. Great for efficient meetings and focused storytelling.

If you’re running a showroom:

• Ideal timing: during the week, plus 1 buffer day before for setup and pre-appointments

• Prioritize: easy access, clean layout, storage, and a quiet meeting zone

If you’re running a pop-up:

• Keep it targeted: limited drops, creator moments, private shopping hours

• Best timing: weekend before + first half of the week (when arrivals peak)

Paris Haute Couture Week (Spring/Summer 2026)

Jan 26–29, 2026

Best for: Private showrooms, invite-only activations, premium storytelling Why this week works: Short, high-intent, and luxury-leaning. Less crowd, higher signal.

If you’re running a showroom:

• Think: private appointments, press moments, VIP walkthroughs

• Prioritize: ambience, privacy, seamless guest flow

If you’re running a pop-up:

• Don’t chase mass foot traffic. Build exclusivity: time slots, curated programming, limited access.

March 2026

Paris Fashion Week Womenswear (Fall/Winter 2026–2027)

Mar 2–10, 2026

Best for: Pop-ups, hybrids, and high-visibility brand moments Why this week works: Biggest citywide intensity. Highest creator volume. Strongest “Paris is watching” energy.

If you’re running a pop-up:

• Ideal timing: 7–14 days before through the end of the week

• Why: you catch early arrivals + peak week + post-week tail

• Prioritize: staffing, queue plan, and content plan (this week moves fast)

If you’re running a showroom:

• Expect tighter schedules and more last-minute requests

• Add buffer time and make appointment booking frictionless

June 2026

Paris Men’s Fashion Week (Spring/Summer 2027)

Jun 23–28, 2026

Best for: Showrooms, efficient launches, and press previews Why this week works: Still appointment-led, often slightly smoother operationally than January.

If you’re running a showroom:

• Ideal timing: during the week + setup day

• Prioritize: meeting flow, product display clarity, storage

If you’re running a pop-up:

• Make it “event-led”: one strong launch moment + short run

• Choose a location that’s easy between appointments (access beats aesthetics)

July 2026

Paris Haute Couture Week (Fall/Winter 2026–2027)

Jul 6–9, 2026

Best for: Private activations and premium showrooms Why this week works: Prestige-heavy, compact, and controlled. Great for high-end positioning without noise.

If you’re running a showroom:

• Build a calm experience: appointments, press moments, VIP walk-ins (by design, not accident)

If you’re running a pop-up:

• Keep it exclusive and story-driven, not volume-driven.

September to October 2026

Paris Fashion Week Womenswear (Spring/Summer 2027)

Sep 28–Oct 6, 2026

Best for: Pop-ups, hybrids, and major launches Why this week works: Second womenswear peak. Very competitive for space demand and operational capacity.

If you’re running a pop-up:

• Ideal timing: 7–14 days before through the week (sometimes 1–3 days after)

• Prioritize: staffing, replenishment, and content capture (you’ll want systems, not vibes)

If you’re running a showroom:

• Expect compressed calendars. Make booking simple and keep the space highly functional.

  

Picking your “best week” in 30 seconds

Choose Womenswear (Mar 2–10 / Sep 28–Oct 6) if you want:

• maximum visibility

• creators and cultural buzz

• pop-up energy and public activation

Choose Menswear (Jan 20–25 / Jun 23–28) if you want:

• efficient appointments

• buyer and press focus

• showroom-first outcomes

Choose Couture (Jan 26–29 / Jul 6–9) if you want:

• luxury positioning

• invite-only formats

• premium storytelling with high intent

Booking timeline: what “safe” looks like for PFW

If you want good options (not leftovers), plan like this:

• 8–12 weeks before: shortlist neighborhoods + format, confirm budget, start space outreach

• 6–8 weeks before: lock the space, confirm dates, align ops + production

• 3–4 weeks before: staffing, signage, RSVP/booking flow, content plan

• 1–2 weeks before: final production, inventory, press/creator seeding

• During the run: daily ops cadence (check-ins, replenishment, guest flow, content capture)

Plan your Paris pop-up or showroom with xNomad

If you’re launching around Paris Fashion Week, plan at least 3 months ahead to secure the best spaces and avoid last-minute constraints. The best results usually come from matching:

• your goal (visibility vs buyers/press)

• your format (pop-up vs showroom vs hybrid)

• your timing (during week vs pre-week)

Explore spaces and start planning at https://xnomad.co.