To misquote Nam June Paik, the future is temporary. Consumers are bored of seeing the same products in the same, soulless chain stores on every high street, but the novelty and uncertainty of online shopping is wearing thin too. So, where does that leave us?
Pop-up stores are a great way to revive struggling high streets, launch online brands in the physical world and keep consumers happy. So we don’t think we’re going too far when we say that we’ve only seen the very beginning of the pop-up era.
Not only do temporary stores come with a sense of excitement and exclusivity built in, but they allow space for artisanal, specialist and local brands to contend with the global players. This in turn allows for a partial, cost-effective return to the boutique high streets which all but disappeared in recent decades.
Now, we’re not forecasting the death of conventional high street retailers, or online shopping; pop ups won’t replace them but rather introduce some variety and a sense of excitement back into the shopping experience.
So, if you’re an e-retailer looking to branch out into physical stores, or an established brand trying to do something a little different, get in touch to see how we can help take your brand into the future.