Playful pop ups
As pop up stores become more and more popular, it’s important to ensure yours will stand out. There are a lot of different ways to do so, but one which has had regular success is playing into the novel atmosphere inherent in temporary retail.
Whether you opt to do so by incorporating food and drink, decorating your store to excess or having in-store entertainment is up to you. You know your consumer base best, so be sure to incorporate their interests into the fun.
Even something as simple and low-budget as a DIY Instagram photo booth, with quirky props and a personalised hashtag will make the shopping experience more interactive, while also boosting your marketing strategy.