While pop-up stores require a watertight marketing strategy to ensure success, they can also provide ample content for future campaigns. We’ve got a few top tips on how to get the most out of your pop-up run.
- Take lots of photos!
While your products are beautifully displayed in the store, take as many pictures as you can. Take some in portrait, some landscape and others in a 1:1 ratio for Instagram. Make sure you save them all carefully too, so you know where they are later on.
- Get comments and feedback
Testimonials are a really powerful marketing strategy, so leave a comments box or email customers a survey after their visit.
- Run competitions
Get customers to tag you in photos of them using your products on social media, preferably with a custom hashtag, and run a giveaway. Ask entrants if you can have permission to use the pictures on your own feeds.