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Average Cost of Opening a Fashion Week Showroom in New York

Discover the costs of opening a Fashion Week showroom in NYC with tips from xNomad on pop-up store rentals and event space options.



Many brands dream of launching a showroom in New York during Fashion Week. The city's vibrant fashion scene and the global spotlight during this event present an opportunity to showcase collections. However, the expenses involved in setting up a Fashion Week showroom in New York can be quite significant. This article delves into the costs involved and discusses how xNomad can assist you in finding the ideal pop-up store rental, showroom rental, or event space rental with flexible terms and comprehensive agency services.

Factors Affecting the Cost of a Fashion Week Showroom

1. Location

  • Desirable locations such as SoHo, the Garment District, and Chelsea come with varying prices.

  • Average costs for these spots range from €4,550 to €63,700 for a short-term lease during Fashion Week.

2. Size and Layout

  • Smaller showrooms (46-93 sq. meters) may cost between €4,550 and €13,650. 

  • Larger spaces (93-279 sq. meters) could range from €13,650 to €63,700.

3. Duration

  • Opting to rent a showroom for the entirety of Fashion Week (7-10 days) tends to be more cost-effective.

  • Some property owners might offer discounts for longer lease durations.

4. Amenities and Services

  • Equipped spaces with lighting, furniture, and AV equipment come at a price.

  • Basic spaces may be more economical initially but could require additional investments later on.

5. Marketing and Promotion

  • Allocate a budget for activities, invitations, and media outreach.

  • This allocation could increase your expenses by €1,820 to €9,100.

How xNomad Can Assist

At xNomad, we specialize in facilitating connections between brands and suitable pop-up store rentals, showroom rentals, and event space rentals. Our platform features:

  • Flexible Rental Terms: Whether you need a space for a day or a month, we offer terms to meet your requirements.

  • Various Locations: Select from spots throughout New York to ensure visibility and foot traffic.

  • Agency Services: Our team provides assistance such as space customization, marketing support, and logistical help.

Tips for Cost Reduction

  • Secure Booking: Reserve your showroom in advance to avoid potential last-minute price increases.

  • Negotiation: Always negotiate lease terms to secure the best deal possible.

  • Share Space: Collaborate with another brand to divide the expenses of renting a showroom.


Launching a showroom during New York Fashion Week involves a significant investment. With proper planning and the right support, it can turn out to be a highly rewarding endeavor. xNomad offers assistance in locating the ideal pop-up store rental, showroom rental, or event space rental with flexible terms and comprehensive agency services. By utilizing our expertise, you can concentrate on presenting your collection and leaving a lasting impact.

Are you prepared to discover the perfect showroom for New York Fashion Week? Head over to xNomad today to browse through our selection of pop-up store rentals and event spaces customized to meet your requirements. Reach out to us for more details and allow us to assist you in ensuring your Fashion Week debut is a success!