SERGEL TORG / THE NODE STOCKHOLM

BRAND ACTIVATION AT THE NODE

Show off your brand to 100,000+ people daily!

Located at the heart of Stockholm, right at Sergels Torg, under the Iconic Sergel Fountain.

The Node offers brands a rare opportunity to create high impact brand activations and experiential takeovers in one of the city’s most iconic and high traffic locations.

This is where brands don’t just show up, they become part of the city’s pulse.

THE ACTIVATION SPACE

Primary Brand Activation Space

A premium street level space designed for maximum visibility and engagement.

• Approx. 50–60 sqm

• Private entrance directly facing Sergels Torg

• Daily foot traffic of approx. 100,000+ people

• Large windows and strong visual exposure

• Ideal for product launches, pop-ups, showcases, installations and experiential marketing

The space is perfectly suited for brands looking to activate physically, create content, drive awareness and turn passersby into participants.

Optional Extension Area:

For brands looking to scale up their presence or create multiple zones within the activation.

• Additional 35–40 sqm

• Perfect for lounge areas, demo zones, workshops or content production

• Seamless extension of the main activation space

ADD-ON EVENT SPACES

Turn your activation into a full brand experience.

In addition to the activation space, brands have the possibility to add adjacent event areas for:

• After work events

• Brand parties

• Networking sessions

• Mingling

• Evening events

This allows brands to combine daytime exposure with curated experiences for invited guests, partners, press or community.

WHY THE NODE

• One of Stockholm’s most central and visible locations

• A creative hub with constant flow of people, culture and content

• Flexible setup for both short and long term activations

• Possibility to combine brand activation, events, content and community in one place

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