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xNomad secures investment of SEK 32 million - will create Europe’s best pop up stores

xNomad raised SEK 32 million in a seed round led by Luminar Ventures, Proptech Farm, WeWork Alumni Found, Antler, and Joachim Hedenius.


xNomad was founded in 2019 and has within a short period of time established itself as one of the leading proptech and popup-stores players. To date, the company’s services have been used by brands like Voi, Samsung, Hedvig, New Balance, and Nord DDB. Among the real estate companies that xNomad works with, we can find Vasakronan, Humlegården, Hufvudstaden, and Unibail-Rodamco-Westfield. 

The SEK 32 million seed funding round was led by Luminar Ventures. The other participants are Proptech FarmWeWork Alumni FoundAntler and Joachim Hedenius.

The money from the investment round will mainly be used to accelerate business growth and for the expansion to the rest of Europe. The goal is to have 300 activations and to triple the number of employees before the year ends.

  • “Ever since we launched xNomad, we have been met with a huge interest by both brands and real estate companies. The market is growing at a fast pace and we can see that there’s a shift in how people see retail premises, especially since the pandemic hit. By offering an easy and smooth solution through our data driven platform, we are able to help brands to continuously access premises in central areas while avoiding long leases and high costs. The money we’ve raised now makes it possible for us to accelerate our expansion which will take our product to the next level” says Jonathan Haralambakis, CEO  and founder at xNomad. 

  • “We see a big shift in consumer behavior from buying in physical stores to online, and that both online and physical players understand the value of meeting customers in person, but without signing up to long term leases. Led by an extremely ambitious and globally-minded founding team, xNomad can become the Airbnb of this space, and scale its offering to cities around the world” Jacob Key, partner at Luminar Ventures.

About xNomad 

We are xNomad, a marketplace platform for short-term retail space. We connect brands and e-commerce stores with short term retail space to create a pop-up store experience. 

We make finding space as easy as booking a hotel room. You have a vision, we provide you with the perfect space. Founded in Stockholm 2019 by Jonathan Haralambakis.