xNomad highlight female-founded brands with latest edition of xNomad ♀ Market
Together with female-founded brands, xNomad and the Next Gen Retail Hub opened a unique one-day pop-up to celebrate female entrepreneurs and hear about their journeys.
The latest edition of xNomad Market was a success! Together with female-founded brands, xNomad and the Next Gen Retail Hub opened a unique one-day pop-up to celebrate female entrepreneurs and hear about their journeys.
On Women's Day, the Next Gen Retail Hub in Stockholm was transformed into a unique pop-up shop for one day to celebrate female entrepreneurs. The latest edition of xNomad ♀ Market offered a full day of inspiration and shopping, showcasing the best of Understatement Underwear, Syster P, Common Clouds, HEAT by Sophia Lie and HOPE in one place.
This unique collaboration brought together some of the most inspiring brands in the industry to offer customers a complete shopping experience from clothing and lingerie to jewelry and beauty.
"We are so excited to work with these amazing brands," said Clara Sandell, Head of Marketing at xNomad. "Our goal was to create a space where customers can discover new and exciting products, while celebrating female entrepreneurs."
The day started with a press lunch where the brands presented themselves, their journey, success factors and how they contributed female empowerment. Afterwards, a public pop-up was opened where customers could see and buy the brands' products, followed by an invite-only after work featuring drinks, refreshments, a DJ and a hypnotist.