How Much Does It Cost to Open a Pop-Up Store in Tokyo?
Find out how much it costs to rent a pop-up store in Tokyo and how xNomad can help you with flexible rental and agency services.
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How Much Does a Pop-Up Store Usually Cost in Tokyo?
Tokyo is a famous city that's great for companies that want to grow in Asia. When launching a new product, holding a brand event, or just checking out the Tokyo market, a pop-up store is the best way to do it. Tokyo's pop-up rental prices, on the other hand, vary a lot based on the area, the size of the room, and other factors.
This guide will show you how much it usually costs to rent exhibit space, a pop-up store, or an event place in Tokyo's busiest areas. Plus, you'll find out how xNomad's flexible rental choices and agent services make it simple for brands to begin.
Important things that affect how much it costs to rent a pop-up store in Tokyo
1. Location
Different parts of Tokyo have very different rental prices. Shibuya and Ginza, which get a lot of foot traffic, have higher prices than hip places like Shimokitazawa and Nakameguro. To help brands find the best spot, we've listed below the hiring prices in Tokyo's main shopping and entertainment areas.
2. Size and Shape of the Space
Pop-ups can be anything from small, cosy rooms to huge stores where people can fully experience a brand:
Small Pop-Up Stores (10–30 sqm): Depending on the area, they cost around ¥460,000 ($2,900) to ¥1 million ($7,000) per week.
Medium to Large Stores (30–80 sqm): In neighbourhoods with a lot of demand, prices run from ¥1 million ($7,000) to ¥2.3 million ($16,100) per week.
Showrooms and event spaces that are 80 square meters or more: Large event places, which are great for showing off brands, cost around ¥1.2 million ($8,100) a week and can go over ¥3.5 million ($24,200) in the city centre.
3. How long the rental lasts
Most of the time, lower weekly rates mean longer rental periods. For example, if you rent for a month, you might save up to 20%, which can make a big difference in places where prices are high.
4. Costs that come up
Cleaning and utilities: Plan to spend between 10,000 and 30,000 yen a week.
Insurance and permits are necessary for sales and covering on-site. Insurance usually costs around ¥50,000 per month.
The Best Pop-Up Neighbourhoods in Tokyo and Their Prices
So that brands can choose the best place for their pop-up, here is a full list of Tokyo's most famous areas and how much they cost to rent:
1. Ginza
Overview: Ginza is famous for its high-end shops and stores, making it a great place for brands that want to reach wealthy locals and guests from other countries.
Price to rent: Prices range from ¥1.8 million ($12,100) for a week to ¥3.5 million ($24,200) in hot places.
2. Shibuya
Overview: Shibuya is a busy, young-focused area that has some of the most foot traffic in the city. It attracts young people who are interested in the latest trends.
Prices to rent: Prices run from ¥1.2 million ($8,100) to ¥2.3 million ($16,100) per week, especially in areas close to the famous Shibuya Scramble Crossing.
3. Harajuku
The area around Harajuku is famous for its street style and unique youth culture. This makes it a great place for fashion, beauty, and youth-focused brands to sell their goods.
Prices to rent: In popular areas like Takeshita Street and Omotesando, prices run from ¥920,000 ($5,700) to ¥2.3 million ($16,100) per week.
4. Omotesando:
Omotesando is like Paris's Champs-Élysées. It's full of high-end stores and fashion shops that draw a sophisticated, wealthy crowd.
How Much Does It Cost to Rent? Prices range from ¥1.2 million ($8,100) per week to ¥3.5 million ($24,200).
5. Aoyama
Overview: Aoyama is popular with fashion-forward brands and people who want to shop in a classy, quiet space because of its smart vibe.
The rent ranges from ¥1 million ($6,500) to ¥2.3 million ($16,100) per week.
6. Roppongi
Overview: Roppongi's foreign appeal, art scene, and nightlife make it a special choice for brands that want to reach people from all over the world.
Prices for rent: Prices for a week range from ¥800,000 ($5,200) to ¥1.7 million ($11,500).
7. Shimokitazawa
Overview: Shimokitazawa is an artsy and liberal neighbourhood that's great for small businesses or brands that want to reach Tokyo's young, creative crowd.
The prices to rent run from ¥460,000 ($2,900) to ¥920,000 ($5,700) per week.
8. Nakameguro
Overview: Nakameguro is known for having a cool, casual vibe that draws people who are interested in lifestyle.
The prices to rent here range from ¥580,000 ($3,600) to ¥1.2 million ($8,100) per week.
How much it costs to staff a pop-up in Tokyo
Staffing is another important part of running a good Tokyo pop-up:
Store Associates:
Most store associates make between ¥1,500 and ¥2,500 an hour, which is about $10 to $17. Around ¥3,000 to ¥4,000 ($20 to $28) an hour for people with more experience or who speak more than one language.
Brand Ambassadors:
Brand ambassadors are good for big events and usually charge between ¥4,500 and ¥6,000 ($30 to $40) an hour.
Event Staff:
Temporary event staff for crowd control or special events will cost about the same as brand champions if the pop-up has specific activities.
Store Managers:
Managers who are in charge of daily operations may charge around ¥50,000 ($350) per day, which is a good amount of security for long pop-ups.
How xNomad Can Help Your Pop-Up in Tokyo
We know the Tokyo market well at xNomad, and we help brands find a smooth answer. We make the pop-up process easier by offering a variety of pop-up store rental choices, flexible terms, and on-the-ground agent services. This lets brands focus on what matters most: making experiences that people will remember.
xNomad takes care of everything, from finding the perfect spot to managing permits, setting up POS systems, hiring staff, and planning events. Brands can be sure that their Tokyo pop-up experience will be smooth, effective, and suited to their needs if they choose xNomad.
Why Tokyo is the best place for your pop-up shop
When brands open a pop-up in Tokyo, they can:
Reach New Audiences: Tokyo has a mix of locals and guests, so you can reach a wide range of interested people.
Start a buzz: Tokyo is a place where things quickly spread. A unique pop-up here can get media attention and press very quickly.
Showcase Innovation: People in Tokyo like new ideas, which makes the city a great place for brands to try new things and connect deeply with their audience.
Are you ready to start in Tokyo? Join forces with xNomad
xNomad is your key to success in Tokyo, whether you want to rent a pop-up store, a showroom, or a place for an event. Check out our platform to find the right place for your brand, or get in touch with us if you need help making your Tokyo event happen.