Champs-Élysées Guide: Top 5 Locations for Pop Up Shops and Showrooms

Paris's famous Champs-Élysées avenue is one of the most iconic and busiest shopping streets in the world. With its luxury boutiques, cafes, cinemas, and proximity to major landmarks like the Arc de Triomphe, the Champs-Élysées attracts millions of locals and tourists every year. This makes it an ideal location for brands to open pop up stores and showrooms to showcase products and collections.

Here are some of the top areas along the Champs-Élysées for pop up retail spaces:

Lower Champs-Élysées near Place de la Concorde

The eastern end near Place de la Concorde has heavy foot traffic. Pop up stores here gain exposure from visitors to the Tuileries Gardens and the riverside. Brands like Louis Vuitton, Guerlain and Lacoste have set up temporary shops in this area.

Mid Champs-Élysées between Rue de Berri and Rue Marbeuf

This central stretch is home to major flagship stores of brands like Sephora, Nike, Zara, and the Disney Store. Pop up stores can feed off the consistent crowds. The area also has several cinemas ideal for promotional tie-ins.

Upper Champs-Élysées near the Arc de Triomphe

As the avenue approaches the Arc de Triomphe, the luxury retail profile rises with brands like Cartier, YSL and high-end car showrooms. Pop up stores with premium branding will find a captive audience here. The visibility and energy also make it ideal for fashion shows and events.

Side streets between the avenues

Several side streets like Rue Marbeuf, Avenue Montaigne and Rue François 1er intersect the Champs-Élysées. Boutiques, restaurants and small galleries on these streets attract shoppers. Pop up shops can consider these options for more affordable rent.

Within department stores

Department store giants like Galeries Lafayette and Publicis Drugstore are located right on the avenue. Setting up within these stores provides ready footfall. Brands can also consider partnering with these stores for shop-in-shop concepts.

By choosing a strategic location that aligns with their target audience and branding, pop up retail spaces in the iconic Champs-Élysées can gain huge brand visibility and buzz. The avenue offers options for varying budgets and retail concepts.