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Average Cost of Opening a Fashion Week Showroom in New York

Discover the costs of opening a Fashion Week showroom in NYC with tips from xNomad on pop-up store rentals and event space options.



Many brands dream of launching a showroom in New York during Fashion Week. The city's vibrant fashion scene and the global spotlight during this event present an opportunity to showcase collections. However, the expenses involved in setting up a Fashion Week showroom in New York can be quite significant. This article delves into the costs involved. Discusses how xNomad can assist you in finding the ideal pop up store rental, showroom rental or event space rental with flexible terms and comprehensive agency services.

Factors Affecting the Cost of a Fashion Week Showroom

1. Location

  • Desirable locations such as SoHo, the Garment District and Chelsea come with prices.

  • Average costs for these spots range from $5,000 to $70,000 for a short term lease during Fashion Week.

2. Size and Layout

  • Smaller showrooms (500-1,000 sq. ft.) may cost between $5,000 and $15,000.

  • Larger spaces (1,000-3,000 sq. ft.) could range from $15,000 to $70,000.

3. Duration

  • Opting to rent a showroom for the entirety of Fashion Week ( 7-10 days) tends to be more cost effective compared to rates.

  • Some property owners might offer discounts, for longer lease durations.

4. Amenities and Services

  • Equipped spaces, with lighting, furniture and AV equipment come at a price.

  • Basic spaces may be more economical initially. Could require additional investments later on.

5. Marketing and Promotion

  • Allocate a budget for activities, invitations and media outreach. 

  • This allocation could increase your expenses by $2,000 to $10,000.

How xNomad Can Assist

At xNomad we specialize in facilitating connections between brands and suitable pop up store rentals, showroom rentals and event space rentals. Our platform features:

  • Flexible Rental Terms: Whether you need a space for a day or a month we offer terms to meet your requirements.

  • Various Locations: Select from spots throughout New York to ensure visibility and foot traffic.

  • Agency Services: Our team provides assistance such as space customization, marketing support and logistical help.

Tips for Cost Reduction

  • Secure Booking: Reserve your showroom in advance to avoid potential last minute price increases.

  • Negotiation: Always negotiate lease terms to secure the deal possible.

  • Share Space: Collaborate with another brand to divide the expenses of renting a showroom.


Launching a showroom during New York Fashion Week involves an investment. With proper planning and the right support it can turn out to be a highly rewarding endeavor. XNomad offers assistance in locating the pop up store rental, showroom rental or event space rental with terms and comprehensive agency services. By utilizing our expertise you can concentrate on presenting your collection and leaving a lasting impact.

Are you prepared to discover the showroom for New York Fashion Week? Head over to xNomad today to browse through our selection of pop up store rentals and event spaces customized to meet your requirements. Reach out to us for details. Allow us to assist you in ensuring your Fashion Week debut is a success!