Average Cost of Hosting a Pop-Up Store in Stockholm

When organising a pop-up store in Stockholm, you need consider more than simply the renting fees. Other key components, such as personnel, marketing, and logistics, can make or break the success of your event. In this article, we'll go over the complete cost of launching a pop-up store in Stockholm, including these sometimes neglected expenditures, and how xNomad can help expedite the entire process.

Popular locations for pop-up stores in Stockholm

Östermalm

Östermalm's luxurious atmosphere attracts firms seeking to establish high-end pop-up stores. It's an excellent location for fashion, leisure, and luxury items.

Cost: 40,000-80,000 SEK per week (50-100 m²).

Norrmalm

This business area has some of the highest foot traffic in the city. Ideal for retail brands, particularly near Drottninggatan and Hamngatan.

Cost: 35,000 - 70,000 SEK per week (40-90 m²).

Södermalm

This region is well-known for its artistic and creative population, making it ideal for attracting young, trendy clientele looking for economical space alternatives.

Cost: 25,000-55,000 SEK per week (30-70 m²)

Vasastan

A popular location for leisure and home décor firms, particularly near Odenplan.

Cost: 30,000-60,000 SEK per week (40-80 m²)

Gamla Stan (Old Town)

A popular tourist attraction with boutique-style venues suitable for smaller firms or experiential retail.

Cost: 20,000-45,000 SEK per week (30-60 m²)

Kungsholmen

Known for its residential vibe, but also becoming a popular location for long-term rentals.

Cost: 20,000-50,000 SEK per week (40-90 m²)

Additional costs to consider.

1. Staffing

Hire the correct team for your pop-up store to deliver exceptional customer service and present your items with in-depth knowledge. Stockholm has a competitive labour market, and the cost of employing employees varies based on experience and skills.

• Part-Time Staff: 150-250 SEK per hour.
• Full-Time Staff (for longer rentals): 25,000–35,000 SEK/month
• Freelancers/Temporary Event Staff: 250-500 SEK per hour for specialised positions like brand ambassadors or product specialists.
• Depending on the length of your pop-up, personnel costs might range from 5,000 SEK to 100,000 SEK+ for the full activation.

2. Marketing.

Creating excitement around your pop-up business is critical. Marketing makes sure that people know where to locate your event and why they should attend. Here are some typical marketing expenditures to consider:

• Social Media Ads (Facebook, Instagram, TikTok): 5,000–30,000 SEK per campaign, depending on your target audience.
• Collaboration with local influencers might cost between 10,000 and 100,000 SEK, depending on the influencer's reach and engagement.
• Flyers, posters, and signage: Budget between 2,000 and 10,000 SEK for design and printing.
• PR Services: The cost of working with a public relations agency ranges between 10,000 and 50,000 SEK, depending on the campaign's scope and duration.
• The overall marketing expenditures for a pop-up might range from 10,000 SEK to more than 100,000 SEK, depending on your plan.

3. Logistics 

Getting merchandise, displays, and supplies to the pop-up store needs careful preparation. Below are some common logistical costs:

• Product shipping/delivery costs range between 2,000 and 20,000 SEK, depending on size, weight, and distance.
• Store setup (display fixtures, furniture, etc.) costs between 10,000 and 50,000 SEK, depending on whether you bring in bespoke setups or rent local furnishings.
• Storage for stock: If you require more storage space, you might pay between 2,000 and 10,000 SEK every week.
• Security: Depending on the value of your goods, you may require additional security, which can range in price from 5,000 SEK to 20,000 SEK for the period of the pop-up.
• Logistics charges can quickly pile up, ranging between 5,000 SEK and 75,000 SEK depending on the intricacy of your system.

How XNomad Can Help

At xNomad, we not only provide outstanding pop-up venues, but also agency services to assist with personnel, marketing, and logistics. Whether you need temporary personnel, help setting up your business, or marketing support to spread the news, xNomad can help ease the process.

• Customisable Rental Terms: Whether you're renting for a week or several months, we provide customisable alternatives to meet your needs.
• End-to-end services Our staff is here to help you select the ideal place, set up your pop-up store, and organise logistics at every stage.
• Marketing Expertise: We can assist you in planning and implementing marketing initiatives to guarantee that your pop-up receives the attention it deserves.

Conclusion

Hosting a pop-up store in Stockholm entails more than simply hiring a place. Brands must carefully manage their budgets after accounting for staffing, marketing, and logistical expenditures. However, with xNomad's flexible rental periods and agency services, you can streamline the process, focus on your brand, and ensure the success of your pop-up.