A Quick Guide To Pop Up Events
Events are a wonderful way to promote your pop-up and build customer relationships. We’ve put together a list of key things to remember in planning.
- Make it relevant. If your store sells bespoke jewellery, hosting a wool-spinning class probably won’t be very popular. Certain activities, such as mixology classes or celebrity appearances, appeal to a wider audience but be aware that a smaller percentage of these visitors will be interested in purchasing your products.
- Let the people know! While events are a great marketing tool in their own right, you need to market them first. Get people excited on social media, and mention it to customers who visit your store beforehand.
- Maintain good relationships, both with the people involved in running your event, and the customers who came to it. You never know when you might need them again.